Start here AMC 0 to 1 with Claude
Why your Claude Code isn't connecting to AMC
Episode 1. The Ads API is not the SP-API, and your three little friends: region, advertiser, instance. Get one wrong and nothing errors — you just get an empty list.
ChatGPT ads for Amazon sellers
The measurement checklist. Amazon Attribution counts clicks only, so the day a shopper arrives from an AI answer, the tag sees a fraction of it.
Audits you can run today against your own account
Placement Break-Even Audit
How much Sponsored Products spend runs on placements above break-even, which campaigns carry it, and what a modifier change costs.
The 4-Month AMC Window
What just became free in AMC, what each dataset unlocks, and the order to switch them on. Some of it stops being free at the end of 2026.
AMC Automated Pipeline
How a weekly AMC report gets built end to end — auth, the three IDs, the queries, delivery. For agencies who want to run it themselves.
Claude, pointed at Amazon and the ones that only look like they work
Meet Your Amazon Marketing Team
The free Claude skills that cover the listing, creative and ops seats — and the three commonly recommended ones that don't work on Amazon at all.
The De-Slop Kit
Free skills that strip the AI tells out of your copy and the templated look out of your A+.
Worth reading the argument underneath all of it
Everyone is fighting over the same click
The sponsored ads race has one direction: down. Here is the ocean next to it.
The whole archive
Everything, including the ones not listed here yet. New builds land on the newsletter first.
Why these are free the hard part isn't the page
none of them are the hard part
The hard part is knowing which number to trust, and that isn't something a page can do for you.
found something you can't explain?
Send it to me. That conversation is usually more useful than the audit was — shuqing@shuqingke.com